Are you ready to make your Instagram strategy work for you in 2021? Of course you are! After so much uncertainty in 2020, growing your followers, engagement and generating more income from Instagram is what every brand is hoping for this year. To help you do just that, we’re breaking down some of the top marketing trends for Instagram to help you navigate this platform and make your social strategy work for you this year. 

Tip #1 - Rock Those Reels

If you want to adopt just one new thing this year for social media, make it reels. Instagram’s algorithm favors those who use their new features. Want to make the Explore page? One of your best shots will be to use Reels as much as possible. Begin by setting a goal of posting one new reel a week. Just make sure that the content you are creating is brand-aligned and supports your larger social media strategy. It will take a bit more planning, but  trust us, it will pay off! 

Tip #2 - Optimize Your In-App Shopping Experience

Is your brand ready to take advantage of the e-commerce boom? The in-app shopping experience will be exploding this year! More than 43% of shoppers research products on social media before making a purchase and it’s expected that ecommerce will account for 22% of all global sales by 2023. Now is the time to start shifting your business to ecommerce and training your consumers to shop in a new way.

Tip #3- Know The Best Time To Post

Knowing the best time to post is great for increasing your overall engagement, but more importantly, it helps you understand when to post the most important content for your brand. Being able to pinpoint when your followers are most active and knowing the best time to post will give the edge you need to engage your audience. 

Are you ready to take your social media presence to the next level? We can bring your brand to life on social, and make sure that we’re engaging with the right people at the right time. Learn more about how we can help you!  (link to contact page) 

PS- want to learn how to slay reels this year? Download your FREE guide + checklist so you know exactly how to record, edit, and post your first Reel!  (link to reels freebie)