How Instagram Stories Can Help You Grow Your Business
Did you know that 62% of social media users say that they are more interested in a brand after seeing them on Instagram Stories? Each day there are 400 million stories shared on Instagram. So what are you doing to make your content stand out from the rest? Instagram stories have evolved over the past few years and continue to do so with the introduction of more engagement-boosting features that are great for connecting with your audience. So, if you’re not regularly posting Instagram Stories for your business, you could be missing out on a huge opportunity. Here are some of our favorite Story features that can help increase your engagement and reach new audiences!
Poll Stickers
Polls are one of the quickest and easiest ways to get your audience to engage with your content! Polls are a fantastic way to drive more audience interactions, and the simplest questions can be the most impactful.
It’s also a great way to learn more about them, and use that feedback to inform your strategy.
Emoji Slider Stickers
Emoji slider stickers are another easy engagement opportunity for stories. While they’re a great way to gauge sentiment, they can be used in more creative ways as well. The emoji slider can allow users to select a specific response, giving audiences the opportunity to provide more specific information with ease. This creative solution is great for making viewers feel personally involved, and as such are more likely to engage with your content and take note of specific solutions or product recommendations.
Location Stickers + Hashtags
When it comes to reaching new audiences organically, relevant hashtags and location stickers in stories are the best way to do it! Stories get their own dedicated space at the top of a location or hashtag search page, so if you’re not using these features yet, it’s time to start! Location stickers allow your posts to be viewable to anyone searching for that specific location, increasing your views. This works especially well if you have travel or food related content- people love checking Instagram locations when they’re researching! You can add up to 10 hashtags to each story- don’t forget to make them relevant to your content and target audience.
Question Stickers
Since their launch, question stickers have been an extremely popular Stories feature. From gathering product feedback to starting new conversations with a Q+A, questions are awesome for encouraging more interactions. You can easily reply to submissions directly via DM or share them in your stories, sharing answers to common questions and closing the loop on the customer journey.
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